What is SEO?
SEO stands for Search Engine Optimization. Following the best practices for optimizing your site helps your site rank higher in search engine rankings, leading to more web traffic.
Setting up your site with SEO helps the search engine to index and understand the type of content on your site. This in turn helps users to find your site. It also helps you understand what your users are searching for so you can better optimize for their needs.
Why is SEO Important?
If your website isn't shown when users search for it or similar offers, odds are your site will not gain traffic. Good SEO practices drive traffic to your site. Optimizing your site for search engines helps you rank higher in the search results.
Additionally, good SEO practices help with the following:
- Improve the user experience and usability of a website
- Increases the website's trust
- Promotes your brand on social media
- Puts you ahead of the competition
Basic Practices
Page Structure
How you structure your page influences your SEO. This includes when and where you use certain text Elements such as H1, H2, H3, and Paragraphs and certain container elements like Aside, Main, Articles, Divs, and so on.
Meta Information
You can add metadata to the <head> of your Page to give additional information that search engines use to index your page.
The.com has guides to help you set up the most common ones such as:
3rd Party Services
There are tons of other SEO services available on the web that take a deep analytical view of your site's meta info, backlinking, Google Business profile, and more to help you optimize your site. Hike SEO is a do-it-yourself kind of service to help your site stand out.
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